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Guides on book trailers, video marketing, and promotion strategies for indie authors.

April 6, 20269 min read

Do Book Trailers Actually Work? What the Data Says

Book trailers work when used as short-form video content across multiple platforms — not as a one-off YouTube upload. Here's what 1,346 authors and BookTok's 370B views tell us.

book trailerROIBookTok

April 5, 202610 min read

How Much Does a Book Trailer Cost in 2026?

Book trailers cost $0–$20,000+. Here's the real breakdown by tier, the hidden costs nobody mentions, and the break-even math for indie authors.

book trailerpricingindie author